MARKETING MANAGEMENT IMPORTANT CBSE QUESTIONS | marketing management previous years question class 12th business studies

 MARKETING MANAGEMENT 

IMPORTANT CBSE QUESTIONS 

Marketing management Important Questions

Ques 1:

What is meant by selling concept of marketing? 

Ques 2:

Explain the following functions of marketing. 

• 1. Market planning. 
• 2. Product designing and development.

Ques 3:

 Explain the following functions of marketing. 

• 1. Gathering and analysing market information. 
• 2. Customer support services. 

Ques 4:

Explain the role of marketing in a firm.

Ques5:

 'Though branding add the cost, it provides several advantages to the consumer', in the light of this statement, state any three advantages of branding to customers. 

Explain the following functions of marketing. 

• 1. Product designing and development.
• 2. Standardization and grading.
• 3. Customer support services. 
• 4. Pricing of products. 

Ques 6:

What is meant by packing? state any four functions of packaging. 

Ques7:

Explain any four factors, Which affect the determination of the price of a product. Explain the role of advertising in marketing management.